Color Branding

Blue dominates corporate branding: think Facebook, LinkedIn, PayPal. The reason is simple—blue communicates trust, reliability, and calmness. It’s a safe color that makes people feel… Read more: Blue: Why It Builds Trust

Neutral colors are often underestimated in branding, but they are far from boring. Black, white, and gray form the backbone of modern design systems, providing… Read more: Neutrals: The Backbone of Timeless Design